At the recent AI Summit the team from Holiday Extras won AI Implementor of the Year and walked us through their change management process. Here are the five problems they faced and how they approached them.

Companies don’t buy products, people do - and having a deep understanding of the world of each of the buyer personas that buy, use or support your product is the first step in designing personalised value propositions and messaging for them.

In this article you’ll get find a template to use as well as guidance on how RevOpsCharlieGPT can help you!

CustomGPTs allow you to ‘program’ ChatGPT so it learns from knowledge you provide it. I’ll walk you through three ways I am using my own GPT to create buyer personas, value propositions and suggest buyer enablement tools.

AI is starting to feature as a valuable contributor to my content creation process.

It solves a very different purpose to the writing I do myself, let me show you how.

I experiment with interviewing ChatGPT for a podcast transcript to help founders understand the Middle East market and the opportunities and challenges of opening up a route to market in the region.