Ideal for founders and revenue leaders of Series A technology and SaaS companies, the Revenue Operations Maturity Workbook guides you through 22 capabilities that drive predictable, repeatable and consistent revenue.

In the workbook you will be guided through:

The 11 external capabilities

• Dark Funnel

• Owned Content

• Buying Experience

• Channels

• Contracting

• Onboarding

• Adoption

• Testimonials

• Referrals

• Upsell/Cross-Sell

• Renewal/Churn

The 11 internal capabilities

• Revenue Strategy

• Org Structure

• Systems

• Enablement

• Processes

• Product and Pricing

• Data

• Compensation Scheme

• Deal Desk

• Forecasting

• Reporting

For each capability you will be provided with worksheets to assess your business against three statement that define that capability.

66 worksheets in total.

Ideal for:

• Series A founders

• Series B founders

• CROs

• VP Sales

• CMOs and Marketing Directors

• VPs of Customer Success

• Early Stage Venture Capital Firms