AI is starting to feature as a valuable contributor to my content creation process.

It solves a very different purpose to the writing I do myself, let me show you how.

73% of B2B buyers confirm that their buying decisions are directly influenced by a brand’s content.

Check out the other results in this Pavilion and Kickstarter report that just landed.

Most vendor content is like my singing. Pitchy.

A content pyramid helps you categorise your content and ensure that you create value for your buyers by imaging a world in which your company and products didn’t exist.

At the start of the buying process buyers rely on peers, analysts and review platforms.

As they move into solution design and validation they rely on vendor architects and technical resources.

Let’s look at how you match your GTM motion to support them.

G2’s Buyer Behavior Report highlights that buyers are continuing to spend, but that they are focused on getting a return on that investment within 6 months.

I look into this and more of the findings from the report in this article.

Instead of blindly creating content to hit your SEO keywords, consider the type of content that your buyers want to learn from.

Uncover the content mismatch, the content ladder and how to turn your marketing intern into a corporate journalist.

Your company is full of experts that have insights and advice your buyers want. Instead of churning out poor content that doesn’t help buyers, follow this three step process to creating buyer-centric content that moves deals forward.

Four out of five reasons why buyers slow decisions relate to content. Here are some easy suggestions to generate buyer-centric and trusted content that gets deals moving.