Ensuring your go-to-market teams are clear on your definition of what makes an ideal customer (and what makes a very poor customer) is the foundation of a clean pipeline, higher close rates, and expansion and renewal opportunities.

Here’s a simple table to map out your ideal customer profile.

ICONIQ’s Go-To-Market Reporting Guide provides deep dive advice for founders, revenue leaders and RevOps professionals covering the key metrics, reports and trends to share with your leadership , your team and your board.

Venture firm ICONIQ published their 2023 Sales Compensation Guide.

You can use it to plan and validate your own scheme as you compete for the best sales talent.