OpenView’s 2023 Product Benchmarks Report is out, providing metrics from 1,000 respondents across the PLG lifecycle.

Access the report and see my highlights in this article.

Retailers need to grab your attention and encourage to you buy products you hadn’t planned on buying.

Here are three techniques that you can borrow for your SaaS business.

Product Led Growth is excellent as driving individual and small team purchases. At some point human sellers are required to support Enterprise usecases. In this post I look at two deep dives on the topic from Atlassian and Amplitude.

Virality is not just a Product Led Growth Strategy. Enterprise products can encourage happy users to promote, share and bring in new users. In this article I give you five ideas to get started.